I was invited to the gorgeous jane iredale makeup event on the evening of Tuesday 16 September.
I hadn’t heard much about the brand before, but upon some pre-event research, I found a gem in terms of the perfect cosmetic brand.
What ticked the boxes for me:
- The brand is strongly against animal testing – it does not test its products on animals, none of their ingredients are separately tested on animals by the brand or third parties, and they do not sell their products in countries were animal testing is mandatory (e.g China)
- The brand uses natural ingredients – they do not use synthetic preservatives, parabens or phenoxyethanols, and their mineral coverage products only use pure mineral pigment with no fillers such as talc
On the night, Russian pro makeup artist Julia Kur gave a live makeup tutorial to demonstrate some of the latest products, and guests got to have a sneak peak look at the brand’s new product launches for 2014.
At the bottom of this blog post I’ve included three different step-by-step take-home tutorials featuring the City Nights collection that Julia provided to us on the night, so you can try them out at home! :)
Step-by-step take-home tutorials:
Products
Eyes:
Mist (PurePressed Eye Shadow Trio)
Deluxe Shader brush
Crease brush
Port (PurePressed Eye Shadow Trio)
Bronze 24-Karat gold Dust
Angle Eyeliner brush
Brown jelly jar eyeliner
Smudge brush
PureLash Lash Extender and Conditioner
Black Ice Longest lash mascara
Cheeks:
Copper wind PurePressed Blush
Lips:
Sienna Lip Pencil
Katerina Pure Moist Lipstick
Products
Eyes:
Mist (PurePressed Eye Shadow Trio)
Deluxe Shader brush
Silver 24-Karat Gold Dust
Angle Eyeliner Brush
Purple Jelly Jar Gel Eyeliner
Pure Lash Lash Extender and Conditioner
Brown Black PureLash Lengthening Mascara
Bitty Brow Kit
Cheeks:
Copper wind PurePressed Blush
White Fan Brush
Lips:
Earth Red Lip Pencil
Katerina PureMoist Lipstick
Kir Royale PureGloss Lip Gloss
Products
Eyes:
Mist (PurePressed Eye Shadow Trio)
Deluxe Shader Brush
Crease brush
Toast (PurePressed Eye Shadow Trio)
Angle Eyeliner brush
Green Jelly Jar Gel Eyeliner
PureLash Lash Extender and Conditioner
Black Ice Long Lash Mascara
Cheeks:
Awake PurePressed Blush
White Fan Brush
Silver or Gold 24-Karat Gold Dust
Lips:
Pink Smoothie PureGloss Lip Gloss
DISCLAIMER: This is not a sponsored post. I was invited to the event and received complementary items, but I am not being paid to write about the event or products – this was my own decision based on how I favour the products – I only write about brands and products that I personally like. None of the links are commission-based – I do not receive any benefit from you clicking on a link, or buying a product from the site. All thoughts and opinions are my own.
Leave a Reply